Creative Director & Producer
One of my most challenging and rewarding projects was Ella No Es Tuya (Remix) with Myke Towers, Rochy RD, and Nicki Nicole. Since Rochy rarely works with narrative or conceptual videos, the main challenge was balancing his raw essence with a more artistic visual approach.
We incorporated key elements of his existing aesthetic and combined them with creative set design to achieve a look that felt fresh yet authentic. In parallel, we coordinated Nicki Nicole’s recording in Argentina with a separate production team, ensuring visual coherence across locations.
This project reinforced my ability to merge creative vision with strategic production, enhancing an artist’s image without compromising their identity.
Concept Development